Challenge
Needed a catalog site that sells split systems in Minsk: power selection, prices, install, delivery — not a brochure with a phone number.
HVAC / e-commerce · 2026
Condei — AC shop from scratch
Condei
What’s included
Built a Next.js storefront from scratch: catalog, 2-minute sizing quiz, install pricing, CRM handoff, SEO and ads. Same commercial loop as Breeze, different brand.
Outcome
Live shop at condei.by — catalog, filters, inquiry/order path, SEO and paid traffic wired.
Challenge
Shoppers compare BTU and price. The site has to answer power, install cost, and delivery before a call.
Review
- Search demand: “buy AC in Minsk”, inverter vs on/off, install
- What managers ask on every call (area, budget, date)
- How leads should land in CRM with model + area attached
Plan
- Hero = catalog + 2-minute picker, not empty brand copy
- Show price from / install from on the first screen
- SEO + ads on commercial queries, follow-up in CRM
Ease of use
- Quick pick by room area → 3 models
- Categories: wall, inverter, mobile, duct, cassette
- FAQ on power, install, delivery across Belarus
Look & feel
- Clean commerce UI, blue as action
- Cards with area, price, discount — scannable on mobile
Build
- Next.js storefront (catalog, filters, product cards)
- Selection calculator and lead forms
- CRM / messenger integrations and analytics
- Technical SEO and ad landing setup
Technologies
- Next.js
- CRM
- SEO
- Ads